I am an x-marketeer that found my self fed up with the advertising industry (...) and decided to make a significant career change towards hospitality and never look back...

My early thirties find me running a hospitality business in a peace of family-owned real-estate that was in the market for long-time renting only, for several years. The significant changes in the real estate industry of Greece, combined with the whole new opportunities the digital platforms offer, formed the company PHOENIX ESTATE IKE, the managing company of "Phoenix Beachside Condos".

This property was built originally by my parents and as stated above, was utilised by seasonal or all year long vacation home rental. The switch to "Condo-Hotel" way of operating required a high upgrade in the provided services, a large-scale renovation and maintenance and of course 100% dedication.

With all that done, the summer of 2017 the property was up and running and made a dynamic launch in the industry...We went by the name "Phoenix Beachside Condos" as a tribute to the huge palm tree (Phoenix means palm tree in ancient Greek) that decorated our nearby summer house, and was planted by our late father back in the 1970ies.

Unfortunately the original "Phoenix" died from a severe warm-infection that killed many palm trees in Greece back in 2009, and this corporate identity was our way of resurrecting this beloved palm-tree and what it represents for us, by making it the logo of our family business...